• Team Zena

#EachForEqual: Filming 'Equality In The Workplace' Video In London

To celebrate International Women's Day, charity 'One Loud Voice' asked Zena Media to produce content that highlights initiatives which promote equality in the workplace.

International Women’s Day is celebrated across businesses, charities, and organisations all around the world - with events, workshops, and guests speakers, marking this historic occasion.

This special day is important for sparking a conversation.

So, organisations and businesses bring people together in the fight for equality.

Likewise, social media has been flooded with posts celebrating International Women's Day from politicians, celebrities, royals & prominent influencers.

Dwayne “The Rock” Johnson shared a beautiful video of himself with his youngest daughter, in which he reinforced positive and strong affirmations reminding her that “the world will one day hear from you too.”

Jessica Alba took to her Instagram to reveal some statistics about women in business.

Using #EachforEqual, she shared some very important, but alarming, information including the fact that “the average gender pay gap in the United States is 20%, every dollar a man makes, a woman makes 80 cents.”

Justin Trudeau, Canadian Prime Minister, dedicated an Instagram post to his daughter, saying: “It’s about building a future where our daughters, our sisters, and our nieces can chase their dreams – and we all have a role to play in making that future a reality.”

Meanwhile, Meghan Markle decided to surprise a school in Dagenham, in Essex, and shared a powerful message with students.

She said: “What's really key for all of you to remember, is especially looking at the people who paved the way for you to get to this point in your lives to be able to have the access that you do - it's not just an opportunity to continue that, it's a responsibility.”

Meanwhile, Zena Media were lucky enough to be invited to an array of different IWD events all over London, on behalf of One Loud Voice.

One Loud Voice is a new organisation designed to make the workplace better for women.

It does so by coordinating the huge numbers of women’s networks in the UK and putting their voices behind critical campaigns designed to make a difference.

Currently One Loud Voice represents the voices of about 300,000 women.

HRH Duchess of Cornwall speaking at the WOW Festival

Our first stop was BDO!

There, we took part in an incredible talk by Judi James, body language expert and author.

The talk was insightful and included top tips for women in business to remain charismatic and confident.

Her top tip?

Before selling an idea to anybody else, make sure you sell it to yourself first!

And we felt incredibly inspired by an event organised by Square Circle, an organisation fighting for intersectional feminism and equality in the workplace.

The event was run by students from the Mulberry Academy in Shoreditch. Workshops focused on tokenism in the workplace, social media pressures, keeping the faith, and dressing for success.

It was fantastic to see the initiatives that are taking place across the board in order to make the world a more equal place.

Sure, there are lots of challenges that we still need to overcome. But meeting these inspiring organisations and hearing about the initiatives made us feel that we're heading in the right direction.

Author: Edena Klimenti

#IWD #EachForEqual #BDO #InternationalWomensDay #Equality #HR