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  • Lea Jakobiak

Artificial Intelligence: A "Natural Progression" For Businesses

Major businesses and startups are already experimenting with different methods of machine learning and artificial intelligence (A.I), but there is an overall sense that A.I could go much further than that.

Pascal is "obsessed with robots, cyborgs, artificial intelligence and brain research"

The Swiss embassy kindly invited Zena Media to an exclusive event at Level 39 in London, to meet some of the most prominent thought leaders in A.I.


There is nothing better than listening to a passionate scientist! So the keynote speak from Pascal Kaufmann, Founder & CXO, Starmind was right up our street.


Pascal famously said: "We need to create human-level AI, as I think that a singular human brain is not able to cope any more with today’s challenges."


Here are the key points we took with us:


What exactly is A.I?

  • Beware of the "robot hype" - there is no terminator threat

  • Don't confuse A.I with Machine Learning:

Artificial Intelligence: Intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans and animals.


AI is the umbrella term!


Machine learning: The basic premise of machine learning is to build algorithms that can receive input data and use statistical analysis to predict an output.


ML is a sub-set of AI.


Deep learning: a subfield of machine learning concerned with algorithms inspired by the structure and function of the brain called artificial neural networks.


So in fact very often, when the term A.I is used, people are actually referring to Machine Learning or automisation.


Fun Fact: The first discussion of A.I was at the Dartmouth Conference in the USA in 1956.

We met with Pascal Kauffman, Founder & Head Starmind-X, a Swiss-based neuroscientist and entrepreneur

Will machines take all our jobs?

  • According to Pascal, we shouldn't be threatened by our jobs being taken by machines as this is a natural progression. 200 years ago, a farmer would have asked themselves, what he would do for 16 hours a day instead of picking potatoes with his bare hands. Today we are still keeping busy even if we're not as busy farming.

  • Anything that is rule-based can be automated. A list of FAQs with 1,000 answers is relatively easy to automate. But human beings are very good at overcoming unknown situations based on what is already known. A machine is still incapable of reacting to new types of situations. So for future jobs, as human beings we should focus on situations like these.

  • We need a future where we are not just defined by what we do as a job.

Pascal's speech was followed by a fantastic panel discussion featuring Dr. Louise Beaumont, Chair, Advisor and Angel Investor, Alexandre Gaillard, CEO, InvestGlass, Gero Gunkel, Group Head of Artificial Intelligence (AI), Zurich Insurance and Elly Hardwick, Chief Digital Officer, UBS, about how A.I is transforming the world of finance.

Starmind - the company that Pascal founded - offers augmented intelligence that empowers every team member to tap into the collective human intelligence of an organization, in real-time and with the right experts.


Using data from over 200 sources, including corporate intranets, Slack, Microsoft Office, Jive, Microsoft Teams, and more, Starmind's self-learning algorithms create neural know-how networks that mimic how a human brain works.


Thank you for having us Embassy of Switzerland and Level 39 - a great event giving lots of food for thought for our human brains!


#AI #ArtificialIntelligence #Starmind #Robots #MachineLearning #Visionary #Science #tech #ZenaMedia